We tell you the story of Tecno, a Chinese mobile phone brand that, after a market study, decided to focus on the African market and is now one of the leading móvil inteligente manufacturers in Africa.
Currently, the biggest brands of Android teléfonos inteligentes, Xiaomi, Samsung and Realme, are focused on having an extensive catalog of mobile terminals sold worldwidebut there are other smaller manufacturers who have managed to achieve success limit sales of its terminals to a specific continent.
Such is the case of Tecno, the mobile brand that after conquering Africa by beating Xiaomi hot on Samsung’s heels.
This is how Tecno has become one of the leading mobile phone brands in Africa
Tecno Mobile, a subsidiary of Transsion Holdings, is a Chinese multinational technology company founded in 2006 and headquartered in the city of Shenzhen Design, develop, manufacture and sell products such as teléfonos inteligentes, tabletas or headphones. In 2007, Tecno created a second brand called iTel, identified as “The friendliest brand for students”.
The strangest aspect of the history of this Chinese brand is 2008 stop doing business in Asia and Latin America are solely focused on Africa, and all this after market research in Southeast Asia, Africa and Latin America revealed it The African continent was the most suitable area to sell their products.
Currently, Tecno is the second móvil brand in Africa, Surpassing Xiaomi and with options to overtake Samsung. In this sense, a recent study by Counterpoint Research espectáculos that the Korean company takes first place in the top of the best-selling mobile devices in Africa 16% market sharefollowed by Tecno in the second stanza Market share 13% and surpass the Chinese giant Xiaomi 11% market share.
This report also espectáculos that the two Tecno Mobile brands, Tecno and iTel, managed to double their market share in the last year, from 16% to 32% during this period.